Bloomerang
Product Designer Exercise
Prompt
Objective:
Create an intuitive and seamless user flow for donors to register for an upcoming fundraiser, purchase tickets, and sign up for email notifications.
Key Elements:
Ensure the design is intuitive, minimizing the number of steps required to complete actions.
Maintain a consistent design language throughout the user flow from entry point to success state.
Research
To kick off this project, I started by researching various event management systems to understand best practices and gather inspiration. I examined platforms like Eventbrite and local fundraisers to identify effective features and user flows. This research revealed successful elements such as clear ticket options, straightforward registration processes, and effective confirmation emails. Drawing from these insights, I decided to implement a user flow that begins with account creation or login. This approach not only streamlines the registration process but also ensures users can easily manage their event participation and ticket information, setting the foundation for a user-friendly and efficient experience.
Flow
When designing this user flow, the goal was to create an intuitive and dynamic experience that allows users to easily navigate through registration, ticket selection, and payment, while also accommodating additional features like group registration. Here’s a detailed breakdown of the flow:
Features
Landing Page
To ensure ease of use and reusability, the landing page was designed with a flexible template for the organization. It includes:
Hero Section: Captures attention with an engaging image or video, event name, date, and CTA.
Informational Section: Provides detailed insights into the bike ride, the fundraising goal for the community park, and background on the organizing body, Bike for a Cause.
Ticket Types
The ticketing system was designed to accommodate diverse needs and maximize participation:
Individual Ticket: Users can select the quantity of tickets and specify if they are registering for themselves or others. This option allows for easy group registration under a single purchase.
Donate Only: Users who are unable to participate can still contribute by making a donation. This option supports the fundraiser without requiring event participation.
Join a Group: Users can join existing groups, allowing them to ride with friends or family who have already formed a team. They can purchase tickets and be added to the selected group.
Start a Group: Users have the option to start a new group, with each individual paying for their own ticket but being associated with the newly formed group. This encourages team-building and group participation.
Email Notifications:
To keep users informed and engaged:
Opt-in Options: Users can subscribe to newsletters on both the landing page and during account creation. This ensures they receive updates on future events and news.
Confirmation Emails: After ticket purchase and registration, users receive a confirmation email with details about their registration, payment receipt, and next steps.
Branding
For the branding of this project, I aimed to create a design that is easily adaptable while capturing an outdoorsy yet accessible vibe. The visual elements and color palette were chosen to evoke a sense of adventure and community, reflecting the spirit of the bike ride and the natural setting of the park. The branding balances a rugged, nature-inspired aesthetic with clean, user-friendly design, ensuring it appeals to a broad audience and enhances the overall user experience.
